Tik Tok - The APP
To get Tik Tok success - You need to know its Terminology
- The Hashtag #
- The Verification
- The Influences
- There are more users of TikTok on Android than iOS
- At the moment the largest user base is in India representing around 43%
- Around 66% of TikTok users are less than 30 years old
- The average time spent on the TikTok platform is 52 minutes
- There has been an increase with in-app purchases of 275% year on year
- 29% of the user base use TikTok every day
- Challenges work well – the #RaindropChallenge has more than 685 million views and the #TumbleweedChallenge created 8,000 videos and has more than 9 million views in a week
- For the #InMyFeelings challenge there are over 5 million videos on TikTok compared to 1.7 videos on Instagram
It is Easy to use TikTok
Users find it really easy to use the TikTok app. It makes video creation and sharing very simple which users really appreciate. There is no steep learning curve with TikTok as there is with some other platforms. All a user has to do is record their video and then instantly post it. As soon as you open the TikTok app it is very easy to access videos and they will start to play in sequence. People find it very easy to find videos that they want to watch.
What do Giants Say?
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Tik Tok Marketing
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